I’m always a fan of clever marketing and certainly Lars von Trier’s Nymphomaniac had one of the best executed film marketing campaigns lately. It all started with a the minimalist, yet iconic teaser poster you can see above (Lars’ idea by the way) and then it went on to provide us with some orgasmic character posters, lots of appetizers and great interviews. As the film has now hit VOD and should hopefully be soon available in its intended, uncensored cut, the film’s official Facebook page posted A Guide to Naughty Eroticons. Continue reading
Some people lamented the lack of marketing for The Bling Ring, especially in terms of social media. While A24 might look lazy or uninterested in marketing Sofia Coppola’s new film it’s probably just a matter of limited resources. In other words: It’s a new studio, they don’t have a lot of money.
As these kinds of things go, sometimes the lack of funds forces marketers to get ingenious and inventive. In this case, A24 decided to promote two of their films at once in what I like to call Crossover Marketing. ‘Crossover’ what? Crossover Marketing. What do you mean by that? Well, it’s basically cross-promotion, but I like the idea of having invented something new.
Here’s what I mean. For the release of Spring Breakers on home video, they posted this pretty picture on their Facebook page. Kind of genius, right?