When A24 first asked Academy Voters to consider James Franco‘s performance as Alien in Harmony Korine’s Spring Breakers many, myself included, viewed it as a marketing stunt. Since then however the studio has never stopped believing in the film and the iconic character it managed to create. Last week cult director John Waters singled out Spring Breakers as his favorite film of the year. The film holds a fresh rating on Rotten Tomatoes and also got mostly favorable reviews on Meta Critic. Continue reading
Faith (Selena Gomez), Candy (Vanessa Hudgens), Brit (Ashley Benson) and Cotty (Rachel Korine) are four young friends looking for something fun to do on spring break. Everyone seems to be out of town, while they’re still hanging around campus bored to death and with no money. While Faith is busy with her religious group’s meetings, her girlfriends decide to rob the local chicken shack to pony up some cash. After their successful coup they hurry on the next bus to Florida. After days of heavy drinking, casual drug use mixed with spiritual soul-searching, the police shows up and the party is over. With no cash to pay bail, it looks like the ladies are left to rot in prison (for two days), but luckily local gangster and rapper Alien (James Franco) gets an interest in their case. After freeing them from jail, they join him in his convertible, but Faith doesn’t feel very comfortable around thugs and former inmates. Alien is a gentlemen and lets her return home. Candy, Brit and Cotty stay with Alien, but things are about to get crazy as some old gang rivalries resurface. Continue reading
Except for the excellent towel poster the American billboard marketing for Spring Breakers was mostly underwhelming and characterized by poor layouts and lazy copy paste jobs, which means basically using unaltered screenshots from the film. Totally unaesthetic if you ask me.
Meanwhile the French marketing team was doing a bang-up job creating a variety of great one-sheets and clever designs. Here is a collection of colorful, neon-dripping, hot poster art. The first two might be fan-made, but the rest sure don’t look like it. Regardless, these look fantastic, and even when they do use images from the film: It’s still a more artful and thoughtful composition compared to the US one.
Spring Break forever!