Tagged: Font

Documentary Review: Helvetica (2007) and the Importance of Fonts

experimental
Fonts are part of our everyday life. Whether we pay attention to them or not, they influence the way we read and perceive texts. The Helvetica typeface is the single most widespread font family in the Western world. It’s everywhere. Street signs, logos, flyers, magazines, posters, the internet: This very blog is written in Helvetica. How did it became so popular? Where does it come from? Is it really the ultimate font? Can it be improved? Where is graphic design headed in the 21st century? And why do some people dislike it so much?  Continue reading