Ever since MTV stopped playing music (making you question the M in MTV), my annual video clip watch has dropped significantly. I mostly check out the artists I like or the latest commercial hits on YouTube out of curiosity. Every year however there’s still one music video that really stands out and resonates with me. In 2013 I started getting into KPOP, as a function of my fascination with South Korean cinema and youth culture. As a marketing student I’ve always been fascinated by bands that are conceived like commercial products, though I think they’re never without artistic merits (in their own ways).  Continue reading →