Time to say goodbye to Marc Jacobs. Back in October (2013) the iconic fashion designer announced the end of his longtime collaboration with French fashion brand Louis Vuitton. Now, we are getting a first glimpse at the last thing he worked on before leaving the luxury brand to focus on his own label. The protagonists of Jacobs’ last campaign are no small names themselves. Among the designer’s muses are actress and historical Louis Vuitton testimonial Catherine Deneuve, Chinese actress and singer Fan Bingbing, supermodels Gisele Bundchen, Caroline de Maigret and Edie Campbell and a personal favorite of mine: Writer, director and bag designer extraordinaire Sofia Coppola.
Frédéric Winckler, Vuitton’s communications and events director said: “It was a very emotional shoot, and I find this shows in the images” but he also added “It’s not a melancholic campaign. It’s really celebrating women who inspire Marc”. “It’s product and people: showing a strong emotional connection between products and the people who wear them”. The dark tones are clearly visible and if you remember Jacobs’ last fashion show, they staged it almost as a funeral. A beautiful funeral, but still. The ads are for the Spring/Summer collection of 2014. The photographs are by Steven Meisel. It’s needless to say, but I’ll say it anyway: Sofia looks absolutely gorgeous!