If you’ve seen Harmony Korine’s Spring Breakers, whether you liked it or not, chances are you remember James Franco‘s crazy performance as Alien the rapper/gangster that bails the lovely ladies out of prison. The film itself also got a lot of praise and critical acclaim as one of Korine’s best films to date and so it is only natural for new distributor A24 to exploit all the good buzz and try to get even more attention by supporting James Franco’s Oscar campaign. In tune with the film’s humor (and language) the provocative, but memorable, slogan is going to be “Consider this shit”, evocative of Alien’s iconic line in the movie “Look at my shit!”.
Personally I think this is more of a marketing stunt than anything else. Their chances of actually getting nominated are slim considering the people they’re addressing (older white folks), but it certainly gets people talking about the movie. Even now that the film is out on home video, the social media marketing on Facebook is still going on, constantly reminding people of the film. I think this is a prime example of film marketing done right and I look forward to finding out how Franco’s campaign works out.
I fondly remember David Lynch campaigning for Laura Dern with a cow, back in 2007, for her stellar performance in Inland Empire. Even if these tentatives aren’t successful they’re fun and inspiring, because these people don’t take themselves (or the Academy) too seriously, but they do so in a loving way. The campaign poster for Franco, showing Alien holding not one, but two statues is pure gold. Stay tuned for more news on James Franco and his Oscar campaign!